Penny Drop – Old Tom Gin


Drink FInder


Brand & Packaging Design

Commissioned by experts

Penny Drop is a Cornish take on the traditional Old Tom Gin, that was comissioned by the guys at Drink Finder, who would be considered experts in the field of fine Sprits and the packages they come in.  So were were rather flattered whrn they approched us to design the packaging of their personal; Gin baby.

The Cat's out the bag

Like most legends there is much conjecture about how the name Old Tom Gin came about.

The popular story is that  it came from a wooden plaque shaped like a black cat (an “Old Tom”) mounted on the outside wall of some pubs above a public walkway in 18th-century England. The British government had tried to stem the flow of gin with prohibitive taxes and licensing, which led to illicit trade. Under the paw of the cat sign was a slot to put money in and a lead tube. From the tube would come a shot of gin, poured by the bartender inside the pub.

Put a penny in the slot

So named after the “Penny Drop” one would need to perform to receive your illicit Gin, we had the name and the theme for this wonderfully crafted Gin. 

We feel it’s the whole package.