A Class apart
The brief here was to a brand that stood out on shelf and shouted premium quality.
KePro
Bold new product
As Kephir was a new product to South Africans at the time of branding, we realised we really need to make sure the brand had a strong reliable look to it.
Bold & Gold
Gold on black, just shouts premium product, so we used this as our brand colours. The fruit variants stood out beautifully on the black too.
Appetite appeal
We knew we also needed to create some appetite appeal with our brand and visuals to entice people to try KePro out.
